Geoff Mackey
I create meaningful digital experiences fueled by both systems thinking and design thinking, cross-functional collaboration, analytics, and empathy.
My wife and I currently live in Durham, North Carolina with our cat Jake and dog Murphy. In my spare time, I enjoy astrophotography, chess, drones, travel, hiking, and camping.
My passion for web design began in middle school when my Dad bought me Microsoft FrontPage for Christmas. I spent hours in my room designing and building websites for fun, about cars, basketball, my graphing calculator (seriously), and for my friends in bands or photography.
Throughout my career, I've had opportunities to code and design mobile and cloud applications for agencies, start-ups, and within large corporations. I've been solely focused on evolving my design skills over the past 12 years, and I have enjoyed every second.
Recently I've enjoyed opportunities in design leadership and find it so rewarding to inspire and mentor junior and senior designers who are just as passionate as I am. I can't wait to see what the future holds in store for me!
The best design organizations thrive with full support from business partners, product owners and senior leadership. With that foundation, world-class design teams develop a clear vision, mature design systems, and consistent cross-functional collaboration. Above all, they empower individuals at every level to explore and share innovative ideas in an inclusive and enjoyable environment.
My ideal design process is outlined below. When beginning work with a new project team, I will tell a compelling story for why each element of this design process is critical. However, in my experience I often find the need to demonstrate flexibility and adapt swiftly in order to balance what's best for the business with what's best for the user.
Most commonly, it can be difficult (especially within large corporations) to talk to real users. In these situations, I work with stakeholders or client relationship managers to coordinate client cohorts and/or pilot releases to gather feedback in bulk.
